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How Netflix Uses Big Data to Drive Success (Infographic)

With over 100 million subscribers, Netflix has undoubtedly become the king of online streaming. But what is the secret to their success? The answer, somewhat surprisingly, is big data.

Data determines everything Netflix does. Whether it’s deciding what new shows to commission or personalized movie recommendations, it always comes back to data.

In 2009, the company awarded $1 million to the group who came up with the best algorithm for predicting how customers would like a movie based on previous ratings. Almost ten years on, and the very same algorithm (albeit with some minor tweaks) is still in place – saving $1 billion a year in value from customer retention.

Read our infographic below to get the inside-scoop on how Netflix has leveraged big data to become one of the most successful online companies today.

How Netflix Uses Big Data to Drive Success

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